Released on: January 9, 2008, 2:51 pm

Press Release Author: A Marketing Connection

Industry: Healthcare

Press Release Summary: According to the National Center for Complementary and
Alternative Medicine, 36 percent of Americans use some form of Complementary
Alternative Medicine (CAM). That is approximately 108 MILLION people. And trends
continue to show an increase in this number.
It is surprising that even with this high number of American's using CAM, many CAM
practitioners are struggling to stay in business. One of the main problems for many
practitioners (and most businesses that fail) is their lack of marketing knowledge
and skills.


Press Release Body: Complementary Alternative Medicine Practitioners Struggle to
Survive in Growing Industry

BROOMFIELD, CO - January 8, 2008 - According to the National Center for
Complementary and Alternative Medicine, 36 percent of Americans use some form of
Complementary Alternative Medicine (CAM). That is approximately 108 MILLION people.
And trends continue to show an increase in this number.

It is surprising that even with this high number of American's using CAM, many CAM
practitioners are struggling to stay in business. One of the main problems for many
practitioners (and most businesses that fail) is their lack of marketing knowledge
and skills.

Kelly Robbins, founder of A Marketing Connection, believes this problem stems all
the way back to their education. Robbins's states "marketing is not something that
CAM practitioners pick up during their formal education. They are not trained on how
to run a successful business. The focus in their training is on treating patients
and learning their trade; whether it is acupuncture, chiropractic, massage therapy,
etc."

It would appear that many practitioners find themselves fully equipped and prepared
to heal patients, but they have no one or very few patients to practice on after
graduation. They are forced to learn marketing and other entrepreneurial traits
afterwards, oftentimes at high expense.

To help practitioners overcome this growing problem, Kelly Robbins and A Marketing
Connection offer CAM specific marketing packages. An experienced health care
marketer, Robbins' goal is to help practitioners with their marketing so they can
tap into this huge market easily and effortlessly. Marketing packages include
services from writing content on practitioner\'s web sites to creating educational
material and implementing ezines and other marketing systems.

"We find that many CAM practitioners not only don't know how to market their
business, but they don't like doing marketing. They want to treat patients" says
Robbins, which is why A Marketing Connection concentrates on implementing marketing
systems rather than one big advertising campaign. According to Robbins, when
marketing systems are put in place, reaching out to prospective patients happens on
an ongoing basis and requires little involvement from practitioners themselves.
Making marketing more likely to happen, and more likely to work.

To learn more about these marketing packages visit:
www.amarketingconnection.com/marketingpackages.html

A Marketing Connection, based in Broomfield, Colo., has provided custom copywriting
and marketing coaching/consulting since 2000. They offer a range of products and
services, including copywriting, marketing consulting, coaching, and teaching. They
also publish a weekly ezine, The Healthcare Marketing Connection, which provides
marketing tips and resources for marketers in the health care industry. For more
information, call Kelly Robbins, CEO of A Marketing Connection at 303-460-0285 or
visit www.AMarketingConnection.com.

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Web Site: http://www.AMarketingConnection.com

Contact Details: Kelly Robbins
1232 Cottonwood St
Broomfield CO 80020
303.460.0285
amarketingconnection@yahoo.com